EXCITING UPDATE: Michael Hawkins Jr. Secures $38 Million Powerade Endorsement Deal, Donates $22.8 Million to Community and Sooners Program
Oklahoma Sooners football sensation Michael Hawkins Jr. has just inked one of the most lucrative endorsement deals in college sports history. The star quarterback signed a stunning $38 million partnership with Powerade, marking a monumental moment for both Hawkins and the future of athlete endorsements in NCAA football. This deal not only elevates his status as a national sports icon but also sets a new benchmark for NIL (Name, Image, and Likeness) contracts in collegiate athletics.
But beyond the headlines of wealth and sponsorship, Hawkins has chosen a path of remarkable generosity. In a heartfelt announcement during a press conference, the Sooners star revealed that he will be donating $18 million of his Powerade earnings back into the Oklahoma football program. This unprecedented gesture aims to fund upgraded facilities, player development resources, and academic support initiatives, ensuring long-term growth and excellence for the Sooners. It’s a move that has already earned him immense respect from coaches, alumni, and fans alike.
Even more inspiring, Hawkins has also pledged $4.8 million to a local orphanage in Oklahoma, a facility he has visited regularly over the years. His support will go toward educational scholarships, improved housing, mental health programs, and mentorship opportunities for the children. This donation highlights Hawkins’s deep commitment to using his platform for meaningful change, far beyond the confines of the football field.
Reactions have been swift and emotional across the sporting world. Oklahoma Head Coach Brent Venables praised Hawkins as “a once-in-a-lifetime player with a heart that’s even bigger than his talent.” Teammates and fellow students took to social media to applaud his generosity, calling him a “true leader” and “a legend in the making.” Sports analysts have also pointed out how his philanthropic efforts could redefine how young athletes approach success and responsibility in the NIL era.
Powerade’s executives, in their official statement, said they were “proud to align with an athlete who not only excels in his sport but leads with character, generosity, and purpose.” The brand confirmed that the deal would include national commercials, social campaigns, and charitable initiatives spearheaded by Hawkins himself, further reinforcing his image as both a champion and a changemaker.
As Hawkins prepares for what is shaping up to be a historic season with the Oklahoma Sooners, one thing is clear—his legacy is already being written in bold, selfless ink. From the roar of the stadium to the quiet halls of an orphanage, Michael Hawkins Jr. is proving that greatness is not just measured in touchdowns, but in the lives touched along the way.
