Texas Longhorns quarterback Arch Manning has officially entered the world of Name, Image, and Likeness (NIL) endorsements, securing a deal with Red Bull. The 19-year-old joins Ohio State Buckeyes wide receiver Jeremiah Smith as one of only two college football players representing the Austrian energy drink company. Smith signed with Red Bull in September, and Manning recently shared his thoughts on his fellow NIL partner in an interview with Complex Magazine.
Manning expressed admiration for Smith, saying they spoke after a recent game. He described Smith as a talented player and a good person, adding that he is excited to see Smith succeed.
During the interview, journalist Brighid Tully asked Manning about his thoughts on the deal and whether he was interested in the extreme sports often associated with Red Bull. Manning enthusiastically described the partnership as a perfect fit. He mentioned his excitement about working with the brand and revealed an interest in trying out surfing. He shared plans to take a surf lesson over the summer, despite never having surfed before. Though he has never skateboarded either, he recalled skiing a little as a child and believes he has good balance, which might help him pick up the sport.
Smith, a standout freshman in 2024, had an impressive season with 76 receptions, 1,315 yards, and 15 touchdowns. The Miami Gardens native contributed significantly in Ohio State’s College Football Playoff National Championship game against Notre Dame, recording five catches for 88 yards and a touchdown.
As for Manning, he is expected to take over as Texas’ starting quarterback in 2025 after spending two seasons as a backup to Quinn Ewers. His growing popularity and marketability have positioned him at the top of On3’s NIL valuation rankings. Manning’s NIL worth is estimated at $6.6 million, making him the highest-valued college athlete, surpassing Duke Blue Devils basketball star Cooper Flagg by over two million dollars.
Manning’s partnership with Red Bull is another step in the evolution of NIL deals, highlighting how top college athletes are becoming major figures in the endorsement world. As he prepares to lead Texas football in the upcoming season, his influence both on and off the field is only expected to grow.
